Blog: Video converts: 46% increase in conversion rate

Through his website SixPackAbsExercises.com, personal trainer Carl Juneau teaches men the best ab exercises for getting six pack abs. Carl heard his top competitor doubled his sales after he started to use video to market and demonstrate his products so he decided to use Visual Website Optimizer to test video on this website.

Carl carried out three split tests which conclusively proved that videos increased conversions on his website by as much as 46%.

Read more about the results here: visualwebsiteoptimizer.com

Video converts! It did so when mentioned in a “call to action” (a 14.18% increase) and also when used to sell (35% and 46.15% increases in two different tests).

As more and more surfers have broadband Internet and powerful computers, video seems to be slowly taking over the web. Carl increased his conversions with video… why not test it and see if it increases yours?

Learn how The Henderson Group and Einstein Films can help.

photo credit: AndyRob


Sunday, January 30th, 2011. Filed under: Blog