Blog: Video Attracts Viewers To Your Web Site

Editor’s Note:  This is a guest post by Ethan Rotman at iSpeakEASY blog

And Great Video Converts Them Into Paying Customers

Marketing experts predict the greatest immediate change to the web in the coming year will be  the growth and dominance of video.

Businesses of all sizes are clamoring to add video to their websites. While just having a video clip on your site makes it easier for search engines like Google to find you, having a professional-quality video clip on your site helps convert that viewer into a paying customers.

Consider these facts:

  • Time-on-page and time-on-site numbers increase when you add video.
  • 85% of people online consumed an average of 10 hours of video a month online and that number is increasing.
  • 26 billion videos were consumed in September, 2010 in the US and that number is growing.
  • Google is prioritizing video in its search algorithm. Not only will video help promote your products and services online, it helps those products and services get found online.
  • Video has taken root on the Internet to the point where visitors to web sites are now looking for video content first.
  • An increasing number of sales teams are showing enjoying increases in close-rates and online registrations using web based video.
  • Video marketing is the top priority for marketers surveyed, ahead of SEO, PPC, social media, email marketing and all other online marketing tactics.
  • Video can increase the dwell rate on ads by 20% and dwell time on your site by 100%.

Based on these numbers, can you afford to NOT have video on your web site?

photo credit: Racum

Monday, January 31st, 2011. Filed under: Blog